Our leadership philosophy is to both lead and be led. We derive guidance and strength from every team-member in the company no matter what rank or experience level. We invest a great deal of time and resources in recruiting and developing the best talent in the industry. Every team member at IMI is encouraged to be an emerging leader and take on responsibility outside of their normal role. That is what makes IMI great and why we continue to flourish.
As more and more advertising has shifted online, marketing departments have evolved their curriculum to reflect all the newest trends. A focus on digital and new media marketing will be standard as part of any marketing program. Students will learn both the fundamentals of advertising and their application for new forms of marketing. This kind of balanced marketer is exactly what today's companies are looking for. A marketing degree will give students the foundation and the vision that they need to make a real impression online.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.

Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it's hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you're also generating qualified leads when people download it.
Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "advergaming," or application sponsorship).[24]:23 Industry groups such as the Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising.[49]
Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.

La façon dont les pages de votre site sont liées les unes aux autres est essentielle pour permettre à Google ne comprendre la pertinence globale de votre site internet sur les différents sujets qu’il aborde. Le cocon sémantique est la méthode la plus avancée pour générer un trafic durable et massif malgré un déficit de notoriété par rapport aux concurrents.

The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This chapter will teach you how to ignore the noise and focus on substantive, measurable results.
First, do your research and find a company you can trust. We’ve heard many stories from small businesses who have either hired a web marketing company overseas or else hired their sister-in-law or a college student to build their website and “market” them on the internet. Make sure your company is a professional one and that they have the knowledge needed to properly build you a website and promote it.
Our SEM team has been managing paid search since its inception and is driven solely by analytics and financial data. Our core focus is to expand our clients’ campaigns, drive quality traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition. IMI’s PPC team members are recognized thought leaders, active bloggers and speakers and major tradeshows, and care deeply about each and every client. We manage our client’s budgets as if it was our own, tracking every dollar and optimizing towards very specific milestones and metrics.
Etape indispensable aujourd’hui d’une vision SEO à long terme, le Content Marketing a de plus en plus d’importance. Il vous permet de communiquer, référencer et optimiser la conversion de votre site. Les contenus peuvent être à destination de nouvelles pages pour mettre en place, par exemple, un cocon sémantique, ou bien à destination du blog. Il y’a également les micro contenus – ces contenus qui complètent une page web ou qui sont postés sur les réseaux sociaux ou sur les newsletters.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
The collection of user information by publishers and advertisers has raised consumer concerns about their privacy.[28][60] Sixty percent of Internet users would use Do Not Track technology to block all collection of information if given an opportunity.[92][93] Over half of all Google and Facebook users are concerned about their privacy when using Google and Facebook, according to Gallup.[94]
There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.

Je peux partir sur du sur-mesure, fait main, codé de A à Z. Je commence par la création de wireframes qu’on valide ensemble. Je code ensuite une version HTML statique du site, puis, une fois validé, je passe à la création du thème WordPress. Cette solution prend plus de temps et coûte plus chère mais peut donner des résultats incomparables / uniques.

Nel settore ci sono professionisti con una gran varietà di background: chi proviene dall’informatica, chi dal marketing, chi da studi umanistici o più frequentemente di comunicazione. Per cui, sia che tu lavorerai in azienda, come freelancer o in agenzia ci sono delle cose che puoi fare ogni giorno per rendere più facile trovare lavoro in questo settore.
We combine our sophisticated Search Engine Optimization skills with our ORM tools such as social media, social bookmarking, PR, video optimization, and content marketing to decrease the visibility of potentially damaging content. We also work with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords.[19]:118[53] In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints.[19]:118 Search engines originally sold listings in order of highest bids.[19]:119 Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.[21]
Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.

The ROMI (Return on Marketing Investment) can be substantially higher than older, traditional forms of advertising. You can reach a much wider audience for a tiny fraction of “old media” such as magazine ads, billboards, or television commercials. Buying on the internet can be much more convenient for the customer than traveling to your location. Because you can often get quick results for a new product or service, and get detailed measurements of who is visiting your site (and where they came from), marketing on the web allows you to adjust your advertising on the fly to account for consumer preferences.
12. Les marketplaces sont un canal incontournable pour augmenter rapidement son chiffre d’affaires. Moyennant un pourcentage sur vos ventes et parfois des frais d’inscription ou d’ouverture de compte, elles diffusent vos produits sur leur site et vous permettent de bénéficier d’une audience forte que vous n’aurez pas pu atteindre depuis votre propre site e-commerce. Cibleweb accompagne plus de 500 marchands sur les places de marché. Notre objectif est de vous aider à vous lancer sur les places de marché et de vous accompagner dans la diffusion de votre catalogue produit sur ces plateformes. Nos consultants définissent avec vous une stratégie de présence sur les marketplaces adaptées à vos attentes: - Des conseils sur votre stratégie e-commerce - Une sélection des marketplaces adaptées à vos offres produits - La mise en place de la diffusion de vos offres - En dynamisant vos ventes par des opérations commerciales Vendre sur les marketplaces Confiez nous la gestion de votre présence sur les marketplaces !

The marketing automation coordinator helps choose and manage the software that allows the whole marketing team to understand their customers' behavior and measure the growth of their business. Because many of the marketing operations described above might be executed separately from one another, it's important for there to be someone who can group these digital activities into individual campaigns and track each campaign's performance.
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
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