Most online marketers mistakenly attribute 100% of a sale or lead to the Last Clicked source. The main reason for this is that analytic solutions only provide last click analysis. 93% to 95% of marketing touch points are ignored when you only attribute success to the last click. That is why multi-attribution is required to properly source sales or leads.
Pay per click (PPC) advertising, commonly referred to as Search Engine Marketing, delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC works, it is very easy to mismanage valuable advertising budgets. That’s where we come in!
Many of our clients like the fact that we’re located in Ann Arbor. We serve all of Southeastern Michigan, and our clients say they like being able to pick up the phone and call us, or ask for a meeting and sit across the desk from us to talk about their marketing goals. As long as our business relationship with you continues, we NEVER give up on trying to get your website featured prominently in the search engines and making sure you get conversions (people contacting you to purchase your products or services).
Marketers have shifted their efforts online because it tends to be significantly less expensive. Many online advertising spaces are free to use. Companies can upload videos to Youtube or start a blog for no cost at all. Other outlets like official websites or paid search marketing cost a fraction of what a major television advertising campaign would.