Marketing by a third party which refers customers to a specific web site or vendor. “Affiliates” market their own products, such as through a web site, but have links to other web sites unrelated to their site, but have some interest in common for consumers. Affiliates are rewarded for the number of times someone links from their site to the targeted site.
Social media has a pivotal role – Last but not least, social media is an evolving platform that has changed from a basic communication platform to a highly profitable marketing channel. Many users start their searches on social media and make their way to a business’s site. Sharing up-to-date, engaging, and personalized content will attract more people to your profile, and eventually to your website.
Online networking, when executed correctly, allows you to build valuable relationships in online forums and groups that can help you advance your business. You could meet peers and fellow experts with whom you could collaborate or partner up with for a project, or you could provide value to your target audience by sharing your knowledge and winning over some customers as a result. No matter what, though, the goal with this type of marketing is purely relationship building and not selling outright.